"Artists need to get their shit together."
That's a direct quote from a former music promoter I met at the Bluebird Cafe in Nashville. Artists would constantly ask her for help booking gigs, but when she looked them up, they had no website, barely any social presence, and no professional materials. Her response? "How am I supposed to promote you if you have no credibility?"
The truth is harsh: artists are growing slower by not investing in their media presence.
The Chris Brown Story
She told me about the time she was at a random bar and heard this incredible musician. Wanted to catch his next show, maybe even book him for something. The problem? He had a super generic name, something like Chris Brown.
She checked the venue's website. Nothing. No artist links, no info. Spent 30+ minutes digging through Instagram trying to find him. When she finally did? Still no info on his Instagram. No show dates. No bio. Nothing. She had to DM him just to ask where he was playing next.
Every Point of Friction Loses You Fans
Here's the thing: she's persistent. She actually cares about finding good talent. But the average music fan? They won't do this. Every time you add friction, you lose whole chunks of potential fans. Make it easy for them to find you.
Top Tips So Promoters Can Actually Promote You
Get a website to showcase your story, music, and upcoming shows Your website is your home base. It's where people go to learn everything about you in one place.
Get testimonials from people who attend your shows Social proof matters. Let your fans do the talking for you.
Grow a fan list with email and SMS These convert to actual ticket sales way more effectively than social media.
Think of these tools as investments, not costs If your goal is to be a musician, stop limiting your own growth.
Introducing Musicpromo
Musicpromo is built to help artists save time, grow faster, and have everything they need to promote themselves affordably.
The goal is simple: offer the best service tailored specifically to artists. Like updating your website by just texting a number. Because let's be real, a lot of artists don't update their websites because they're not by a computer, and then there's the whole hassle of logging in just to change a date or time.
Your time is precious. I want to save you time while giving you the best price possible.
Stop losing fans to friction. Get your shit together.
